The WEB18 Genius of the Web Awards have been instituted to promote diligence and innovation used by companies to implement a successful business plan and excel in the marketplace. It recently adjudged Shaadi.com as the 'Best E-Commerce Site' (Matrimony Services).

Parameters such as, customer care, number of hits per month, number of registered users, user friendliness, website dynamics, website content, depth and breadth of the information provided and technology adoption were considered for choosing Shaadi.com amongst the other nominees in this category.

The award proves once again that Shaadi.com has become synonymous with 'user-friendliness' and more than that a brand which truly listens to its consumer, and adapts to their needs.