Shaadi.com's Angry Brides Campaign won Silver at the Indian Digital Media Awards (IDMA) 2013 for Best Social Media Campaign - Social Cause. The event was sponsored by Vserv.mobi and was held at ITC Grand Central in Mumbai on 25 June, 2013. Other participants were World's Top Brands like Mahindra, MTV, Hungama Digital Services, Contract India, IBH and Ogilvy & Mather to name a few. IDMA received 856 entries across five broad categories - Web, Mobile, Social Media, Language and Special Awards. Only 219 entries were shortlisted and Shaadi.com was the only brand to win an award in the Social Media category.

The objective of these awards is to recognize, celebrate and encourage the work being done in the advertising and marketing communications activity in the digital media space - specifically, internet, mobile, gaming and social media.

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